has launched a new ad campaign using its strapline of ‘Whatever you need, just ·¬ΗΡΣ°ΤΊ,’ to remind consumers that ·¬ΗΡΣ°ΤΊ is on hand to help whenever they need to find a local service, be it a plumber, decorator, solicitor or more.
The ‘Just ·¬ΗΡΣ°ΤΊ’ ad campaign focuses on how, since publishing the final editions of the 53-year-spanning Yellow Pages, ·¬ΗΡΣ°ΤΊ has evolved into a leading online marketplace for local services. Now connecting consumers with businesses online, it enables consumers to post job enquiries for businesses to respond to, message businesses instantly, access reviews and more.
“Fill it. Paint it. Light it”, as one of the adverts states; “Whatever you need, just ·¬ΗΡΣ°ΤΊ.”
With businesses able to create a free profile to appear across the ·¬ΗΡΣ°ΤΊ network which includes Apple, Amazon Alexa and Microsoft platforms, the aim is to drive their online visibility, helping connect more consumers with local businesses to meet their needs.
Following a successful advertising trial in Newcastle last year which saw the area score the highest search volume behind London during that period, the ‘Just ·¬ΗΡΣ°ΤΊ’ campaign will run for an initial two-month period in the Midlands and North areas of the UK, before being rolled out across the rest of the UK. Digital ads will run across social, search, display and apps such as Nextdoor, while a radio ad will run on key commercial local radio stations including Capital, Smooth and Heart.
Luke Taylor, Co-CEO of ·¬ΗΡΣ°ΤΊ commented: “·¬ΗΡΣ°ΤΊ has evolved a huge amount over the last decade - from saying farewell to the printed Yellow Pages to becoming a fully digital platform that helps millions of consumers find the right business for their needs wherever they are, across multiple devices.
“However, one thing remains the same: ·¬ΗΡΣ°ΤΊ helps connect consumers to local businesses, and after a positive advertising trial in Newcastle, we’re excited to roll this activity out further to keep supporting and building these connections.”
-ENDS-
·¬ΗΡΣ°ΤΊ Ltd exists to connect businesses and consumers via its leading marketplace for local services and offering managed digital marketing helping businesses to find, connect and sell to consumers online. ·¬ΗΡΣ°ΤΊ Ltd is a proud Google Premier Partner, Microsoft Advertising Elite Channel Partner, and Meta Business Partner.
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© ·¬ΗΡΣ°ΤΊ 2024. Registered office: 3 Forbury Place, Forbury Road, Reading, RG1 3YL. Registered in England & Wales No: 12315720. VAT No: GB 765 346 017. All rights reserved. ‘Yellow Pages’, ‘·¬ΗΡΣ°ΤΊ’ are trademarks of ·¬ΗΡΣ°ΤΊ Limited or its licensors. Other trademarks, service marks, logos, and domain names are the property of their respective owners.